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30 days ago
3/26/2025, 7:33 AM
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Geoff Bekavac
30 days ago
3/26/2025, 7:32 AM
Running ads on Amazon? Optimization isn’t optional.
The big question: How often should you optimize?
Weekly or bi-weekly is a solid rhythm but let your data lead the way.
Keep in mind these things when optimizing:
• Relevance
Cut wasted spend by removing irrelevant search terms.
Add them to your negative keywords list regularly.
• Profitability
Track your ACOS closely.
Align your bids with a target ACOS that protects margins.
• Conversions
Clicks ≠ sales.
If your CVR is low, review your listing, pricing, or images.
• Scalability
Double down on what works.
Increase bids on high-performing keywords to grow efficiently.
Ad success on Amazon isn’t luck it’s consistent, data-driven refinement.
If your campaigns feel stuck, let’s talk. We are here to help you out and join our free community!
Source
Michael Tona
30 days ago
3/26/2025, 7:32 AM
I miss the times when Snipes didn't have quantity limits or shipping charges
This is what happens when people dox leads for clout or content
I used to buy 100s of hoodies, sweats & sneakers on sale way back when with free shipping and multiple discounts added
Huge margins clipped because morons wanted to flex about it to other sellers
Source
George Wescott
30 days ago
3/26/2025, 7:31 AM
From E-Commerce Pioneer to Global Marketplace: Reflections on Launch.
Last weeks launch of is more than just another marketplace opening—it's a testament to the incredible journey of digital commerce I've witnessed over the past two decades.
When I first joined Amazon's Marketplace in its early days, we were pioneers navigating uncharted digital waters. Back then, the idea of selling globally from your living room was revolutionary. Now, watching Amazon expand into Ireland, I'm struck by how far we've come.
🌍 Key Highlights of the Launch:
- Over 200 million products now accessible to Irish consumers
- Prime membership at €6.99/month
- Spotlight on Irish brands like Barry's Tea and Bewley's
-Incredible opportunity for local businesses to reach European markets
What excites me most is the democratization of commerce. Small Irish businesses can now compete on a global stage, just like we early vendors did. The €170 million in export sales by Irish small businesses in 2023 is proof that digital platforms can be true economic accelerators.
For US brands, this is another gateway. For Irish entrepreneurs, this is a launchpad. For consumers, this means unprecedented choice and convenience.
The e-commerce revolution continues, and I'm thrilled to have been—and still be—a part of it.
Source
Andrew Bailiff
30 days ago
3/26/2025, 7:30 AM
You 𝘴𝘩𝘰𝘶𝘭𝘥 be spending 60-80% of your ad budget on Exact match targeting.
A lot of influencers will tell you to focus more on auto campaigns and broad match.
While those do have their place, they certainly shouldn't represent the majority of your spend.
Why?
𝗧𝘄𝗼 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:
1️⃣ Control &
2️⃣ Scalability.
With more control over bid-to-keyword relationships, you can dial in your performance much more precisely with exact match.
With broad match, a single bid change impacts a wide range of terms.
People will say "but you get cheaper CPCs with auto and broad."
𝗕𝗶𝗴 𝗺𝘆𝘁𝗵.
Amazon doesn't reward you for using a specific match type, silly.
Expanded match types are great for identifying targets where your product performs, and for occupying placements on long-tail keywords and one-off searches
When you're getting hits on a search term in broad match, you can't scale performance on that term.
You're stuck with a lower bid on your strong performers, when you could be bidding more and driving more sales.
If you pulled that keyword into exact match, you could bid more aggressively without the fear of spiking spend on non-performers.
---
If I see an account with a high concentration of spend on auto campaigns and broad match targets,
I see an account that isn't fully optimized or maximizing sales on high value terms.
Where's your spend going?
Source
Vanessa Hung
30 days ago
3/26/2025, 7:29 AM
Brand Builder is like a fitness coach. Only instead of burpees, it tells you to fix your A+ Content
Amazon just quietly dropped a tool called Brand Builder... and honestly? It might be worth checking out.
It’s designed to help sellers (especially small teams) figure out where they are in their brand journey and what they should be doing next.
Think of it like a brand GPS, with stages like:
✔️ Launch Viable Selection
✔️ Establish Brand Identity
✔️ Grow Brand Awareness
✔️ Build Brand Loyalty
✔️ Strengthen Brand Recall
Once Amazon decides what stage your brand is in, it shows you tailored recommendations to move forward. You’ll also get monthly data updates and a checklist of actions to boost your brand game.
You can find it now in Seller Central under the Brands menu.
Sounds great, right?
Well… like most things on Amazon, it’s not totally magic.
Many suggestions are helpful, but keep in mind that Amazon’s recommendations are built to help them too. So if something feels a little too “ad-heavy” or doesn’t align with your goals, review before diving in.
Still, this might be the structure you didn’t know you needed for brands juggling a million things at once.
If you’ve used it already, what stage did Amazon put you in? And… did you agree?
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Jerome de Guigne
30 days ago
3/26/2025, 7:23 AM
Are you in ? Are you in ? On ? Need some business and fun?
Here we are the expandables ready to skyrocket your business globally on and other !
We are on booth #446 or speaking this afternoon at 2:00PM.
See you there !
Source
Burak Yolga
30 days ago
3/26/2025, 7:22 AM
Day one at MDS is a wrap! Big changes in the market this year. Omnichannel sales are taking over.
A lot of companies are still figuring out TikTok, though, and its fulfillment process is no Amazon FBA. Plus, with Amazon changing their fees, the game is definitely shifting.
Can’t wait to see what’s next!
Source
Victor Dwyer
30 days ago
3/26/2025, 7:21 AM
Amazon Agencies: Stop Wasting Your Client’s Time with Complicated Reports
Your clients don’t have time to:
Read 20 pages of numbers.
Try to figure out what’s important.
Send you follow-up questions about your data.
If your reports take longer than 5 minutes to understand, they’re just wasting everyone’s time.
Simplify your reporting and give them insights they can act on—quickly.
Source
Melissa Burdick
30 days ago
3/26/2025, 7:19 AM
Heads: i stand on a chair; tails: and practice squats - throw the best kick off parties!
Great to see so many old and new friends at their party!
Source
Nick Penev
30 days ago
3/26/2025, 7:18 AM
𝟭𝟬+ 𝗕𝗮𝗱𝗮𝘀𝘀 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗦𝘁𝗮𝘁𝘀 𝗧𝗵𝗮𝘁 𝗣𝗿𝗼𝘃𝗲 𝗪𝗲’𝗿𝗲 ‘𝗕𝘂𝘆 𝗡𝗼𝘄’ 𝗝𝘂𝗻𝗸𝗶𝗲𝘀!
Once upon a time, people left their homes to buy stuff. Now? We’ve fully embraced the "𝗮𝗱𝗱 𝘁𝗼 𝗰𝗮𝗿𝘁" lifestyle—and the stats prove it.
𝗚𝗹𝗼𝗯𝗮𝗹 𝗢𝗻𝗹𝗶𝗻𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀:
2.71 billion online shoppers in 2024 (+2.7% YoY... because apparently, we needed more excuses to shop)
$4.4T in online sales (2023) → Projected to hit $6.8T by 2028 (Retail therapy is alive and well!)
𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗛𝗮𝗯𝗶𝘁𝘀 (𝗮𝗸𝗮 𝗪𝗵𝗼'𝘀 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗪𝗵𝗲𝗿𝗲):
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